Employer Brand of Choice
Goal: be a magnet for the best talent by articulating a clear employee value proposition and comprehensive employer branding implementation plan to attract, retain and grow our people.
Yum! and our brands put strong intentionality behind building our reputation as great places to work. We are proud that Yum! has been recognized on FORTUNE'S Top 50 World's Most Admired Companies List in 2013.
In 2012, we replaced our internal engagement survey with the highly regarded Great Place to Work Survey (GPTW). This tool assesses employee engagement on five dimensions: credibility, respect, fairness, pride and camaraderie, which combines results from an employee survey and management survey, with the experience of employees being the most important element of the evaluation, accounting for two-thirds of the total score. Leading companies in the world take part in this survey and we are now able to compare ourselves to the best of the best in regards to engagement.
In this first year of the new survey, we reached an 89% participation rate across 11 business units , including five that invited team members to take the survey. In 2014, six KFC Global Markets & Yum! Canada participated in the GPTW Survey in order to seek accreditation, of which some results and outcomes are still pending.
We are also working at a market level to establish a clear Employee Value Proposition that builds our reputation as an employer of choice. KFC UK’s work in this area has earned them a place on the top 50 UK GPTW list for five years, making them a GPTW Laureate. In 2012, 2013 and 2014 the business unit was named Britain’s Top Employer in the large company category, becoming the first business to receive the accolade three years in a row. KFC UK also made the City and Guilds list of top 100 Apprentice Employers in 2014, and was highly commended in the category of Macro Employer of the Year for 2014. This team’s commitment to building pride and connections within their workplace and significant investment in training and development are drivers for this recognition.
KFC is also recognized as one of the best workplaces in the UK at the 2013 Great Place to Work Best Workplaces Program, ranking 18th in the Large Employer category. Great Place to Work recognized KFC UK for the fun and friendly culture, strong team work and collaborative environment and for the vast range of learning, development and education opportunities open to employees. Organizations who take part in the Best Workplaces Program are evaluated using a unique methodology, which combines results from an employee survey and management survey, with the experience of employees being the most important element of the evaluation, accounting for two-thirds of the total score.
Yum! Canada was named in April 2014 as one of the 50 Best Workplaces in Canada by GPTW for the second year in a row. The company earned this nomination through its high scores on employee surveys, as well as through an in-depth review of its culture and HR policies and procedures. They were also awarded as one of the 50 Best Workplaces in Canada for Women for 2014 by GPTW.
“Our team is the secret recipe that makes Yum! Canada such a dynamic, diverse and exciting place to work, and it’s an honor to be listed among Canada’s best workplaces. We know that people don’t just play a role in our success – they are the reason for our success,”
–Brian Henry, Director, Human Resources, Yum! Canada
A number of other markets have also been recognized for being a great employer. KFC Russia was named as one of the top 100 employers in Russia by Headhunter Company Group’s 2014 rankings, KFC Vietnam was named one of Vietnam’s 100 best employers by Anphabe Company and Nielsen Vietnam and additionally, KFC Australia was recognized as the Supreme Retailer of the Year 2014 by the National Retail Association.
In China, an online poll by the Xinhuanet News Agency named Yum! China the 2013 Netizen Voted Most Trusted Employer Brand. Yum! was also named to the city of Tianjin’s Top 10 Employers list.