World Hunger Relief
Goal: Mobilize our customers, associates, franchisees and their families to alleviate hunger through awareness, volunteerism and fundraising.
As we approached our 10th anniversary as a Company in 2007, we decided to align our system around a global crisis that we were well positioned to address–hunger relief. Yum! and our brands had a longstanding commitment to hunger relief in the U.S. through our Harvest program, which contributes on average 10 million pounds of food annually to more than 3,000 nonprofit organizations across the country and now with 805 million people in the world facing hunger and malnutrition, we had an opportunity to create a global movement to address the world’s most solvable problem.
In October 2007, our associates, franchisees and suppliers in more than 100 countries joined forces to bring awareness and action to this global crisis as we launched World Hunger Relief (WHR)–an annual initiative leveraging the power of our global restaurant system to address hunger through awareness, volunteerism and fundraising.
This global movement is now the world's largest private sector hunger relief effort in history benefiting the United Nations World Food Programme (WFP). WFP is the world's largest humanitarian agency fighting hunger worldwide, feeding on average more than 90 million people in over 70 countries each year.
The movement is primarily focused on engaging our associates, franchisees and consumers in our over 41,000 restaurants around the globe to end world hunger by contributing money to help feed beneficiaries of the WFP. Through the use of restaurant point of purchase materials, broadcast, print and online advertising and public service announcements featuring our global spokesperson and WFP ambassador, Christina Aguilera, the campaign has grown year over year with Yum! being WFP's largest corporate donor and partner.
The money raised for the WFP is given as unrestricted funds to be used for WFP's greatest needs around the globe, allowing WFP the flexibility to get food and resources where they are most needed. As a part of our commitment to ensuring 100% of the consumer and associate funds donated are used by WFP for feeding people and the related programs, the Yum! Foundation contributes $2 million annually to help the WFP manage the expenses associated with our global campaign.
Christina Aguilera received the first ever Muhammad Ali Humanitarian of the Year Award for her work to end global hunger in her role as global spokesperson for Yum! Brands World Hunger Relief and as an “Ambassador Against Hunger” for the United Nations World Food Programme.