History & Culture
From the very beginning, we had a passion to create a company that would truly be great and lasting. We turned our passion into a roadmap, one we call the Yum! Brands Dynasty Growth Model, because dynasties endure and lead through the generations. Over the past 18 years, our success has been driven by our focus on:
- Building leading brands that people trust and champion in emerging markets like China, India, Africa, Brazil and Russia
- Driving aggressive, international expansion and building strong brands everywhere
- Dramatically improving U.S. brand positions, consistency and returns
- Driving industry-leading, long-term shareholder and franchisee value
- Building a unique, fun culture led by people who love the restaurant business
Along the way, we broadened our focus to better understand how important emerging, global issues impact our people, communities, food and the environment.